Beefed up the teaser text in the README.

README.md

 Schildergenerator
 =================
 
-A web page to quickly create and print signs using a common design.
+A web service to quickly create and print signs using a common design.
 Especially useful for events.
 
+You might find it useful in the following scenarios:
+  
+  * You need to set up an event where visitors need signs to point them around.
+  * You often need to change some signs in your organization.
+  * You're bored in the Fachschaftsbüro.
+
+What you need:
+
+  * A printer on premise.
+  * Some kind of server, preferrably running a flavor of Linux, capable of printing
+    on said printer via lpd. A RaspberryPi would suffice, even if it's slow.
+  * Web clients of any type being able to connect to said server.
+  * The knowledge to modify a LaTeX template to fit your organizations design.
+
+After you put in the initial work of setting this up, you'll have a service 
+where everyone on your team can quickly create a new sign as soon as they see a
+need for it (provided they've got a mobile web client) just by typing a headline
+and some text, selecting or uploading an image -- and by the time they arrive at
+the printer, the sign is already printed and ready to be posted on the wall. All
+while heeding the event's design.
+
+> This script frees the event organisators of the responsibility to pre-think
+> all the details of sign-making. Instead, this part can simply be delegated to 
+> the helpers who are setting up the event by showing them the web frontend of
+> this tool.
+
+
 Dependencies
 ------------
 
-  * python-flask python-genshi 
-  * python-pythonmagick + graphicsmagick
-  * pdflatex latex-beamer
-  * libapache2-mod-wsgi for production use (or [anything capable of running WSGI apps](http://wsgi.readthedocs.org/en/latest/servers.html) really…)
+  * python-flask, python-genshi 
+  * python-pythonmagick, graphicsmagick
+  * pdflatex, latex-beamer
+  * libapache2-mod-wsgi for production use 
+    (or [anything capable of running WSGI apps](http://wsgi.readthedocs.org/en/latest/servers.html) really…)
 
 
 Download